# Introduction
MapleStory's 20-year journey has been nothing short of remarkable, drawing over 250 million players and generating $5 billion in revenue. What's even more impressive is that 50 million players have remained loyal for more than a decade, establishing MapleStory as a truly generation-defining game. The game’s enduring success stems from the masterful long-term operational strategies and a deep understanding of its core appeal: **reward experience** ("**RX"**), which makes the game inherently fun to play.
Building on this success, the vision is now to take MapleStory’s **RX** to the next level. The next phase of **RX** will incorporate blockchain technology, non-fungible tokens ("NFTs"), and tokenomics. Through these elements, MapleStory Universe ("Universe") is envisioned as a vibrant ecosystem where community members work together to unlock the full potential of game items while building a self-sustaining ecosystem. Here are the blueprints for this exciting new chapter in MapleStory's evolution.
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